Our Story +

our purpose

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The Girl Brand is a branding and website design studio based out of Milwaukee, Wisconsin.

We work with creative, female-led businesses and freelancers who are ready to elevate their brand’s digital presence to the realm of more. More amazing first impressions, more engagement, and more inquiries.

We started out at the bottom of the designer food chain, and in less than a year, we worked our way up to a reputation for great content, beautiful design work, and genius technical skills.

And we aim to help our clients do the same.

The Girl Brand is about more than how your brand or website looks.

We have three goals for your project:

1. Help you master your brand essence so you can attract and convert higher-quality clients who understand your value, trust in your services, and don't try to bargain.

2. Create a brand identity that will easily expand to accept more, so that as your business grows, your brand scales with it.

3. Design an entire brand experience so your clients can feel your brand presence at every touch-point throughout the sales process and beyond.

Cassandra Ewert

Creative Director + Website Guru

Cassandra is a graphic designer and WordPress designer + developer by trade. She founded The Girl Brand to help female business owners reach beyond their imagination, to the next level of business confidence and growth.

With over 5 years of experience in the design industry and advanced technical training, she specializes in branding and websites for the modern female business owner. Cassandra provides her clients with both a beautiful digital presence and content strategy sessions to help ensure success.

Gardening and nature are Cassandra’s lifelong passions, and she especially loves working with businesses tied to the earth, from avante garde floral shops to farm-to-table cafes. She and her garden can be found in Southeastern Wisconsin, just north of Milwaukee, where she’s set roots her whole life.

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The Secret To

Our Success

Knowing the value of having more than one set of eyes on a project, we've curated a highly-skilled selection of women in the design industry to bounce ideas off of. This group of women, called the #CreativeClique, have become our go-to consults in each of their respective areas of expertise.

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Tierra Wilson

Brand + Web Strategist

As a brand strategist and web designer for lifestyle brands, Tierra's unique approach to branding starts with strategy and market research first. This approach allows business owners to go beyond design and attract their client’s customers with eye-catching and visually compelling online experiences that focus on customer acquisition and engagement versus visitors and likes. She's also a WordPress expert, and helps The Girl Brand with technical WordPress support.

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Hannah Robinson

Brand Specialist

Hannah Robinson is a brand specialist and graphic designer who captures the essence of a business' story and portrays it through minimal, beautiful, effective designs and videography. In her seven years of experience, she has worked for a variety of companies from major corporations to small businesses, and brings this extensive knowledge to benefit her clients. From the identity and brand, to an online presence and website, her goal is to create something unique, memorable, intentional, and timeless.

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Christina Fowler

Brand Stylist

Christina is the Brand Stylist & Web Designer behind ByStinaFaye. She has a huge passion for working with lifestyle, fashion, and beauty brands and an expert level of designing & developing via the Squarespace platform. She runs her design studio out of Sacramento, CA and considers herself a true Sacramento loyalist. During her free time, Christina enjoys visiting local restaurants & wineries, and crossing dream destinations off of her bucket list.

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Kristen Poissant

Brand Stylist

Kristen is the Creative Director behind Kristen Poissant Studio LTD. She has 13+ years of experience working in the stationery & gift industry designing for a number different multi-million dollar brands such as Vera Bradley, Tiny Prints and Shutterfly. However, today her passion lies with spirited small businesses who have creative ideas and big goals! She values the power of branding and believes that a strong intentional visual strategy is what truly set you apart from your competition. Kristen's goal is to support you in building a business you are confident with and excited to share with your community and followers.

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Ashley Mason

Social Media Expert

Ashley is a social media consultant at Dash of Social who works with women entrepreneurs to create and execute social media strategies that attract their dream clients, amplify their online presence, and grow an engaged and loyal following. Working in various industries such as health + wellness, personal finance, education, personal development, and more, Ashley has had the honor of partnering with entrepreneurs from multiple fields to get their marketing back on track.

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Rory Linn

Brand + Web Designer

Rory is a brand and web designer who partners with creative professionals + wellness and lifestyle brands. Her style is fresh and playful, and deeply rooted in her everyday passions. Specializing in custom illustrations, typography and lettering, Rory enjoys exploring design through various mediums and creative experimentation, and believes that the best design comes from a holistic approach. Her mission is to embrace the creativity in every aspect of life to better help her clients bring their vision to life, and craft their story into a beautiful visual identity.

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