Our Story +

our purpose

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The Girl Brand is a branding and website design studio based out of Milwaukee, Wisconsin.

We work with creative, female-led businesses and freelancers who are ready to elevate their brand’s digital presence to the realm of more. More amazing first impressions, more engagement, and more inquiries.

We started out at the bottom of the designer food chain, and in less than a year, we worked our way up to a reputation for great content, beautiful design work, and genius technical skills.

And we aim to help our clients do the same.

The Girl Brand is about more than how your brand or website looks.

We have three goals for your project:

1. Help you master your brand essence so you can attract and convert higher-quality clients who understand your value, trust in your services, and don't try to bargain.

2. Create a brand identity that will easily expand to accept more, so that as your business grows, your brand scales with it.

3. Design an entire brand experience so your clients can feel your brand presence at every touch-point throughout the sales process and beyond.

Cassandra Ewert

Creative Director

Cassandra is a graphic designer and WordPress designer + developer by trade. She founded The Girl Brand to help female business owners reach beyond their imagination, to the next level of business confidence and growth.

With over 5 years of experience in the design industry and advanced technical training, she specializes in branding and websites for the modern female business owner. Cassandra provides her clients with both a beautiful digital presence and content strategy sessions to help ensure success.

Gardening and nature are Cassandra’s lifelong passions, and she especially loves working with businesses tied to the earth, from avante garde floral shops to farm-to-table cafes. She and her garden can be found in Southeastern Wisconsin, just north of Milwaukee, where she’s set roots her whole life.

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