Lori Bruton is the friendliest woman you’ll ever meet. She’s a freelance writer in the motivation & personal development niche, with travel writing thrown in because she just can’t say no to trotting around the country and hunting up all the best beaches. In fact, beaches are her favorite location for sight-seeing, relaxation, and writing!
Lori came to me in need of a new brand and website. She already had a beach theme going on, but it was cluttered, outdated, and didn’t satisfy her vision of herself. It also didn’t feature her skills as a writer.
My goal in developing her brand strategy was to pinpoint the most crucial elements of Lori’s personality and develop them into a brand that would immediately relate with her ideal customers; those being small businesses and entrepreneurs looking for motivational copy & blog posts.
After a few conversations with Lori about her past, her goals, her hopes and her fears, I managed to identify her most important Universal Desire: supporting something that matters. And to Lori, nothing matters more than other people. She is one of those true rarities in this world; the person who cares about other people above all else.
After the strategy was put together, the exciting design phase began. Her final brand & website design are so fresh, clean, and uplifting that I’m planning my next vacation for the beach! Check out her beautifully clean website at www.loribruton.com
I think I’m in love! <3