The Marisa Zeppieri brand has been one of my favorite brands to work on. If you’ve already looked through some of my other portfolio pieces, you may have seen Marisa’s name before. She’s the founder of LupusChick, a company I recently re-branded. Besides that, she’s become a close friend. After updating LupusChick’s look, Marisa’s brand and site needed a little love as well. So this.
Marisa is an experienced writer and journalist. She started the LupusChick blog almost a decade ago, has written well over 750 articles for various platforms and news outlets, and published her first book back in 2013. With such staggering success as she’s had, it’s no surprise that her brand needed a little facelift.
My main goal for the Marisa Zeppieri brand was to align the look and feel of the brand with Marisa’s personality. Marisa is a lot sweet, hugely bold, and fiercely dedicated to nothing so much as LupusChick. With that in mind, I decided to go for a look and feel that would feature all those qualities.
After putting together a couple of options for Marisa’s logo, I knew exactly which one she was going to gravitate towards—besties, remember? And she didn’t let me down. The fact is, I love this look for her just as much as she does.
The color palette I chose for Marisa’s brand includes a tint of the same blue used on LupusChick—fitting, since it’s her favorite. Besides that blue, I opted for a muted gold to match her heart of gold (Cliche? Yes. True? Yes!). Knowing her love of the watercolor style, I included it as a backdrop for the nameplate of her brand—just a little something to bring her joy and add interest when viewing the brand as a whole. Also aware of her love affair with script fonts, I made sure to include an elegantly fun one.
Because the Marisa Zeppieri brand will appear mostly on her portfolio site, I wanted to include a special feature for the portfolio itself: custom-designed images for her featured articles. The point of this was to eliminate the sometimes-jarring effect of the photos that run with the articles. Instead, her site will show beautiful brand-consistent images.
Marisa and I are both ecstatic about her new brand, and I’m in the process of developing a cutting-edge website to go along with it. For now, you can view the brand in action on her current site, www.marisazeppieri.com.