The Soaring Hearts brand is one of my new favorites for my portfolio. Rich in color, it speaks directly to my creative side and makes me feel deep emotions.
Laurie from Soaring Hearts Reiki & Spiritual Direction reached out to me in need of a brand for her new business. She offers Reiki and Spiritual Direction to her clients to help them get back in touch with themselves and their spirituality.
With a desire to help people who help others, part of Laurie’s strategy includes powerful imagery that causes impact and inspires self-reflection. Her strategy is heavy on print & other local marketing opportunities since her business is of the brick-and-mortar variety.
Her brand design features a nurturing palette and a simple, to-the-point logo with minimal graphic influence. The feelings her brand and website (which is in development, I’ll link it when done) evoke are strong and responsive to the fact that we all need and desire a little nourishment for the soul.
I hope you feel like I do about her brand, because it makes me want to call and book an appointment for some soul-searching!